Mac House Transforms into Gyet Co., Ltd.: A Bold Leap into Crypto and Digital Assets

On Wednesday, the Japanese casual apparel retailer Mac House made headlines as it announced that shareholders approved a name change to Gyet Co., Ltd. This transformation is not merely cosmetic; it signals a strategic pivot towards the realms of cryptocurrency and digital assets. The shift reflects an ambitious corporate plan that aims to harness the potential of blockchain technology, artificial intelligence, and cryptocurrency, setting the stage for a significant evolution in the company’s operations.

A Vision for the Future

Gyet’s rebranding highlights a forward-thinking approach that encompasses a variety of digital initiatives. The newly amended corporate charter includes wide-ranging objectives like cryptocurrency acquisition, trading, management, and payment services. Moreover, the company aims to explore crypto mining, staking, lending, yield farming, and even blockchain system development. The integration of Non-Fungible Token (NFT) projects and research into generative AI underscores Gyet’s commitment to being at the forefront of technological innovation. This shift indicates a clear intention to diversify beyond its traditional apparel business, positioning itself within the burgeoning technology and finance sectors.

Symbolism in the New Name

The choice of the new name, Gyet, carries profound significance and reflects the company’s aspirations. It embodies three key concepts: “Growth Yet,” “Global Yet,” and “Generation Yet.” This triple-layered message conveys Gyet’s ambition to create technology-driven value for future generations while expanding its reach beyond Japan’s domestic market. By adopting a globally-oriented identity, Gyet signals its intent to become a meaningful player in the evolving landscape of digital assets.

Bitcoin Initiatives: A New Frontier

Gyet has made its intentions clear regarding digital assets since June 2025. The company signed a basic cooperation agreement with mining firm Zerofield in July, kick-starting a noteworthy $11.6 million Bitcoin acquisition program. Aiming for a modest target of holding over 1,000 BTC, Gyet is embarking on mining operations in U.S. states such as Texas and Georgia, where lower electricity costs enhance profitability. This approach—using retail cash flow to fund Bitcoin purchases and mining activities—stands out as a distinctive strategy for a company rooted in the apparel industry.

A Wave of Corporate Shifts

Within Japan, Gyet is not alone in exploring opportunities in cryptocurrency. Other corporations like Hotta Marusho and Kitabo are also diversifying into virtual currencies, albeit for purposes distinct from their original business models. This trend could catalyze an increase in corporate Bitcoin holdings as a financial strategy, attract interest in overseas mining operations from Japanese firms, and lower perceived barriers for non-tech companies venturing into Web3 or AI projects.

Blending Commerce with Digital Asset Management

A key strategy for Gyet involves adopting a hybrid model that merges traditional commerce with digital asset management. The company plans to expand its Bitcoin reserves through a combination of direct purchases and mining efforts. In tandem, Gyet will pursue AI-based services and potential acquisitions to diversify its business portfolio. This integration of retail presence with cutting-edge digital technologies symbolizes a transformative shift aimed at redefining business operations in an increasingly digital world.

Enhancing Financial Flexibility

To support its expansion plans, Gyet has increased its authorized share count from 31 million to 90 million. This strategic move enhances the company’s financial flexibility, enabling it to implement future financing and capital planning initiatives. With an eye towards growth, Gyet is setting a strong foundation for navigating the complexities of both the apparel market and the rapidly evolving landscape of digital assets.

By embracing this multidimensional approach, Gyet Co., Ltd. is not just redefining its identity but is also carving a niche in the global conversation surrounding cryptocurrency. The bold strategies and significant investments highlight the company’s resolve to grow and innovate in the face of shifting market dynamics.