Strategy Buys 525 Bitcoin at $114K Each, Boosting Crypto Holdings to 638,985 BTC, Reinforcing Commitment with $26B Unrealized Gains in 2025
Recently, Strategy, a company recognized for its audacious cryptocurrency investments, expanded its Bitcoin portfolio by acquiring an additional 525 BTC. The purchase took place between September 8 and 14, with the total expenditure amounting to around $60.2 million, translating to an average cost of $114,562 per Bitcoin. This strategic move underscores Strategy’s unwavering commitment to Bitcoin, demonstrating confidence even amid the currency’s perpetual price fluctuations.
Strategy’s Bitcoin Strategy Pays Off With $26B Unrealized Gain
As of September 14, 2025, Strategy now holds a staggering total of 638,985 BTC, acquired at an aggregate cost of approximately $47.23 billion. The average purchase price for these holdings stands at $73,913 per Bitcoin. Amid a recent surge in Bitcoin’s value, Strategy’s assets are now estimated to be worth around $73.49 billion, which translates to an impressive unrealized gain of $26 billion.
This latest acquisition aligns with Strategy’s historical approach of consistently purchasing Bitcoin regardless of market volatility. The company’s focus remains clear: to buy Bitcoin during various price cycles and fortify its standing as one of the largest Bitcoin holders globally. Strategy has demonstrated a steadfast resolve in its long-term Bitcoin investment strategy, showing no signs of slowing down.
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Michael Saylor, Executive Chairman of Strategy and a renowned Bitcoin advocate, reiterated his positive sentiment toward the asset. In a recent post on X (formerly Twitter), he emphasized that “Bitcoin deserves credit,” reflecting his unwavering belief in its value. Moreover, he noted that the Bitcoin investments made by Strategy have yielded an impressive return of 25.9% year-to-date as of 2025.
The company’s financial foundation remains robust, even following the recent purchase. Strategy continues to maintain over $20 billion in STRK preferred shares and more than $16.1 billion from its MSTR share issuance. Such substantial financial assets indicate its ongoing commitment to Bitcoin investments and its solid position within the broader market landscape. However, the future trajectory will still depend heavily on Bitcoin’s price movements and the performance of Strategy’s stock.
Strategy Remains Key Player in Global Bitcoin Holdings
Following this recent acquisition, stocks on STRK were trading at $95.65, while STRD was at $82.19. STRK is generally perceived as a more stable option with larger yields, while STRD carries the weight of forthcoming dividend payouts. With a dividend due by September 30, 2025, Strategy has additional financial responsibilities to manage.
In addition to these developments, Michael Saylor’s ventures have made headlines for his own financial ascent. He has recently entered the Bloomberg Billionaires Index with a personal net worth of $7.37 billion, reflecting a growth of $1 billion since the beginning of 2025—a 15.8% increase. His aggressive investments through MicroStrategy, which now controls over 252,000 BTC, have largely contributed to this impressive financial progress.
Meanwhile, smaller companies are also beginning to make their mark in the crypto space, albeit at a more incremental pace. Currently, the cutoff for the top 100 corporate Bitcoin holders is set at just 83 BTC. With rising Bitcoin values, the barrier for new entrants is becoming increasingly challenging. However, many still see the accumulation of Bitcoin as a strategic avenue for long-term growth, combined with the potential to enhance stock performance.
In summary, Strategy’s latest Bitcoin purchase not only strengthens its position within the cryptocurrency market but also solidifies its status as a major player in the global Bitcoin ecosystem. With billions in reserves and an active market presence, the firm remains one of the most influential Bitcoin holders worldwide.
