Iggy Azalea’s Mother Coin jumped 25% following the launch of Thrust, a Solana-based platform designed to bring transparency to celebrity-backed tokens.
The development comes as Bitcoin and Ethereum face significant price declines, prompting investors to explore alternative digital assets. With several high-profile token launches planned before year-end, the memecoin sector is attracting renewed attention amid broader market volatility.
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Thrust Platform Introduces Regulated Framework for Celebrity Tokens
Thrust officially debuted at the Blockchain Futurist Conference in Miami on November 5-6. The platform positions itself as a solution to persistent transparency issues plaguing the memecoin market. With a mission to foster accountability, it has secured partnerships with notable figures like Iggy Azalea and content creator N3on. Excitingly, Mother Coin is scheduled to migrate to this new infrastructure by the end of 2025, while a token featuring actress Megan Fox is set to launch in December.
To bolster the credibility of celebrity tokens, Thrust has partnered with the law firm Croke Fairchild Duarte & Beres to establish robust legal agreements with creators. This partnership aims to combat the pump-and-dump schemes that have often plagued celebrity token launches throughout 2024. By emphasizing vetted partnerships and enforcement of contractual obligations, Thrust aims to differentiate itself from existing platforms that lack adequate accountability mechanisms.
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Market Dynamics Shift as Major Cryptocurrencies Decline
The cryptocurrency market has been tumultuous recently, with Bitcoin falling below $105,000 and Ethereum, along with other major cryptocurrencies, experiencing sharp corrections. Overall, the cryptocurrency market capitalization dropped by $100 billion. Long positions worth $1.14 billion were liquidated amid the Federal Reserve’s cautious messaging, fostering a risk-off sentiment among institutional investors.
In contrast, the memecoin sector has proved to be resilient, with its total market capitalization rising to over $40 billion in 2025. Tokens like Dogecoin, Shiba Inu, and Pepe managed to hold their positions in the top 100 cryptocurrencies by market cap, attracting primarily retail investors in their 20s and 30s.
Thrust sets itself apart by allocating 100% of presale funds to liquidity pools and utilizing engagement-based reward mechanisms. Unlike existing memecoin launchpads, which often favor early participants through bonding curve models, Thrust aims to create a more equitable system for community members.
Year-End Catalysts Position Memecoins for Potential Rally
As the year draws to a close, the convergence of scheduled token migrations, celebrity launches, and ongoing weakness in major cryptocurrencies creates a potentially favorable environment for memecoins. Historical patterns reveal that meme coins often gain traction during periods of Bitcoin consolidation. In April 2024, for example, tokens like BONK and FLOKI surged 46% and 26%, respectively, while Bitcoin only rose by a modest 1.5% following its halving.
Thrust’s focus on verified partnerships and transparent tokenomics aims to legitimize celebrity-backed digital assets. However, whether this approach can maintain momentum beyond initial launches remains to be seen, particularly given the sector’s history of fleeting price spikes influenced by social media and community sentiment.
The upcoming migration of Mother Coin and the launch of additional celebrity tokens serve as concrete catalysts through December. Nevertheless, market participants recognize that the performance of memecoins typically hinges more on social media engagement and overall community sentiment than on their fundamental value propositions.
